Google Play Feature Graphic: Size, Rules and Design Tips (2026)

If you ship on both stores, the feature graphic is the asset that catches iOS-first teams off guard. The App Store has nothing like it, yet Google Play will not let you publish your store listing without one. It is also one of the most visible images you have: it becomes the cover of your preview video and appears when Google features your app in large-format collections.

The full Google Play graphics spec sheet

While you are preparing the feature graphic, double-check the rest of your graphic assets:

• App icon: 512 x 512 px, 32-bit PNG with alpha, up to 1024 KB.
• Feature graphic: 1024 x 500 px, JPEG or 24-bit PNG, no alpha.
• Phone screenshots: 2 to 8 per device type, JPEG or 24-bit PNG with no alpha. Each side between 320 px and 3840 px, and the long side can be at most twice the short side.
• For promotion eligibility: at least 4 screenshots at 1080 px or more, for example 1080 x 1920 portrait or 1920 x 1080 landscape.
• Tablet and Chromebook screenshots: at least 4, with sides between 1080 px and 7680 px.
• Preview video: a YouTube link (public or unlisted, ads off, embeddable). It autoplays for up to 30 seconds.
• Android TV banner: 1280 x 720 px, required for TV apps.

For exact screenshot sizes and layouts, see our Google Play screenshot guide and the Google Play device page.

Where users see your feature graphic

• On top of your preview video. If you add a video, the feature graphic is the cover image people see before they press play, with a play button over it.
• In large-format placements. Google uses it when your app appears in large-format app and game collections.
• Across every listing you create. Localized listings and custom store listings can each have their own feature graphic.

Because Google decides where and how large it appears, treat the feature graphic like a billboard: one idea, readable at a glance, at any size.

What Google will not accept

Google's guidelines for store graphics rule out several common marketing habits. Avoid:

• Ranking and award claims: words like "Best", "#1", "Top" or "New".
• Price and promotion language: "Free", "Discount", "Sale" or "Million Downloads".
• Calls to action: "Download now", "Install now", "Play now", "Try now".
• Store badges and device imagery in the graphic.
• Unattributed third-party trademarks.
• Big branding that just repeats your app icon. The icon already sits right next to the listing.

Design tips that work

1. 1Lead with one benefit. Three to six words that describe what the app does for the user, in the same voice as your first screenshot.
2. 2Show the product. A key screen, a hero illustration or your main character. People should understand the category instantly.
3. 3Keep the center calm if you have a video. The play button sits on top of the image, so do not put your headline or key detail right in the middle.
4. 4Use big type and high contrast. The image is often displayed much smaller than 1024 px wide.
5. 5Stay away from the edges. Leave generous margins so nothing important feels cramped or cut off.
6. 6Match your screenshots. Same colors, fonts and illustration style. The feature graphic and screenshots should look like one campaign.

Localize it like your screenshots

Play Console lets you upload localized graphic assets for each language in your store listing, including the feature graphic. If your headline is in English and your screenshots are in Japanese, the page feels unfinished. Translate the text on the feature graphic every time you translate your screenshots, and check that long languages like German still fit.

You can also create custom store listings (up to 50) that target specific countries, Google Ads campaigns, search keywords or lapsed users, each with its own graphics. A seasonal or audience-specific feature graphic is an easy way to make those listings feel tailored. More on that in our guide to custom product pages and custom store listings.

Feature graphic ideas by app type

• Productivity and utilities: your main screen at an angle on one side, a short benefit headline like "Plan your week in minutes" on the other.
• Games: key art with your main character and world. Skip the UI, sell the mood, and keep the logo small.
• Health and fitness: a progress screen or a person in motion, with one outcome-focused line.
• Finance: a clean dashboard screen, calm colors and a trust-building message instead of hype.
• Kids and education: bright illustration, big friendly shapes and very few words.
• Seasonal campaigns: a themed variant for a holiday or event, used in a custom store listing while the campaign runs.

A 15-minute workflow

1. 1Create a 1024 x 500 canvas in your design tool and fill it with your brand background color.
2. 2Place your strongest screen or hero illustration on one side.
3. 3Add a short benefit headline on the other side, away from the center if you have a video.
4. 4Export as JPEG or 24-bit PNG with no transparency.
5. 5Preview it at a small size, around 300 px wide, to check readability.
6. 6Duplicate it for each language, translate the headline and export again.
7. 7Upload it in Play Console under your main store listing and each translation.

Pre-upload checklist

• Exactly 1024 x 500 px.
• JPEG or 24-bit PNG, no alpha channel.
• No "Best", "#1", "Top", "New", "Free", "Sale" or "Download now".
• No store badges or device imagery.
• Readable at small sizes.
• Nothing important hidden behind the video play button.
• Translated for every language in your listing.
• Visually consistent with your screenshots.

Make the rest of your listing match

The feature graphic gets attention, but your screenshots do the converting. Boom Screens lets you design your Google Play and App Store screenshots once, localize every caption into 80+ languages with AI and export native sizes for both stores, so your whole listing looks like one polished campaign in every market.

Source: Google Play Console Help: Add preview assets to showcase your app.